31 Aug John Mackey Plugs Engine 2 in USA Today Article
Our favorite quotes from today’s article:
“All of the key diseases killing Americans can be largely avoided or prevented through healthy diet and lifestyle, but people don’t know exactly what to do. Whole Foods will help educate them.”
“Healthy food is not an affordable luxury, it’s an affordable necessity.”
“[Whole Foods will] introduce a private-label line in 2011 based on the healthy eating book The Engine 2 Diet. We’ve licensed that brand. It’s vegan (no animal fats) with no canola or safflower oils, and low in sugar and salt. Though that is the way I live, it is not my personal lifestyle driving this. We think it will be a good product category for the company.”
– John Mackey, CEO, Whole Foods Market
You can access the complete USA Today article here.