The Daily Beet

31 Aug John Mackey Plugs Engine 2 in USA Today Article

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Our favorite quotes from today’s article:

“All of the key diseases killing Americans can be largely avoided or prevented through healthy diet and lifestyle, but people don’t know exactly what to do. Whole Foods will help educate them.”

“Healthy food is not an affordable luxury, it’s an affordable necessity.”

“[Whole Foods will] introduce a private-label line in 2011 based on the healthy eating book The Engine 2 Diet. We’ve licensed that brand. It’s vegan (no animal fats) with no canola or safflower oils, and low in sugar and salt. Though that is the way I live, it is not my personal lifestyle driving this. We think it will be a good product category for the company.”

– John Mackey, CEO, Whole Foods Market

You can access the complete USA Today article here.



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Engine 2 Team
  • Lilian Caughell

    My husband and I started the E2 diet on May 27, 2010. We have each lost over 50 pounds, feel gerat and love eating this way. We started the diet with the hope of reversing my husband’s heart decease. So far, I am off all meds and his have been cut in half.

    If ever there were 2 people who would have been least likely to give up all the bad things we were eating it was us. Our lives have been changed for the good. We are helping others to get started (after they read your book) Thank you so much for writing such an easy read and easy to get started book. Blessings in all you do, Liliana

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