Check out the article in Edible East End on Doug Mercer and the fantastic Wellness Foundation he created to support his community in becoming healthy through a plant strong diet. Mercer collaborates with local schools and organizations, brings in speakers including Dr Joel Furhman, T. Colin Campbell, Chris Crowley, and Rip’s father, Caldwell B. Esselstyn.

These four serve on Mercer’s foundation’s advisory council along with children’s nutritionist Antonia Demas, founder of the Food Studies Institute, Trumansburg, NY, and Rip.

“The approach in Rip’s book really encompasses all of the input from his dad and Campbell and Furhman, but it’s in a really laymanlike style,” says Mercer.

Mercer’s Wellness Foundation just launched its third Engine 2 Challenge!