Go Plant-Strong!
The Daily Beet: Tips, Advice and Stories

Check out this blog post from The Butler Bros advertising agency

DOUBLY BAD ENTENDRE

WEDNESDAY, OCTOBER 21ST, 2009

IMG00162-20091021-0841When you live in Texas you get used to brands pandering to some mythic metaphor that we all theoretically march to like so many Alamo warriors. That’s strike one usually. Though it is occasionally played well by brands that are actually from the state, who have an authentic story to leverage and aren’t trying too hard to leverage it.

The reason this bus board ruffles my ventricles is the crass collision in creates in my mind regarding a very real public health crisis. Namely, that the leading cause of death in Texas is heart disease. So when I see this board I think, ‘you nailed it Mickey D’s, pump MORE beef in our hearts!’

Now, we are all free to eat whatever we want. We can dispassionately read the statistics about what kills the most Texans. We can browse the statistics about which cities eat the most fast food. We can ignore the correlations if we choose. We can throw hundreds of billions at health care without ever looking in the mirror. But when a brand practically taunts us with entendre and we don’t notice…that starts to feel a little too much like “Idiocracy“. What are you noticing?

About the author

As a firefighter for the Austin Fire Department, he helped people and saved lives. As a friend to other firefighters, he transformed the way Austin ’s Engine 2 firehouse ate in order to save a firefighting brother’s health. Now, as the author of The Engine 2 Diet, Rip is teaching people the irrefutable connection between what they put in their mouths and their ability to reach their ideal weight and their ideal health.

Comments are closed.

  • About Engine

    The Engine 2 blog will feature tips, plant-strong success stories, how to make plant-strong work, answer your questions and feature special guest experts. Our goal is to provide you with the tools to help you become and stay plant-strong. Please be sure to jump in the conversation by leaving comments on each post!
  • Categories

    • No categories
  • Contributors

    NatalaE2 Lindsay Nixon E2XAnne Ann Esselstyn
  • Recommended read

  • Plant-Strong Easter Menu

    Easter is around the corner and many of you are preparing for your Easter brunch or dinner. We have some tips, recipes and suggestions on [&hellip

    A Bag of Potatoes, Microwaves and Being Kind

    A few weeks ago I got this e-mail: “Hello, My name is Nancy I am 74 years old. I live on a fixed income and [&hellip

    Plant-Strong on the Go!

    Plant-strong On The Go As college students, we are almost always on the move.  Some days, it seems like time just isn’t on our side.  [&hellip

    Adventures with Ami: What’s in Your Cup? Part 2

    Last time we discussed sparkling waters. A bigger topic than one might imagine.  The seem to be the hot new thing out there.  Water can [&hellip

    Breakfast

    Starting down the plant-strong path can often seem daunting. Sometimes the thought of changing every thing at once is a little overwhelming. So what if [&hellip

  • Twitter