Go Plant-Strong!
The Daily Beet: Tips, Advice and Stories

Check out this blog post from The Butler Bros advertising agency

DOUBLY BAD ENTENDRE

WEDNESDAY, OCTOBER 21ST, 2009

IMG00162-20091021-0841When you live in Texas you get used to brands pandering to some mythic metaphor that we all theoretically march to like so many Alamo warriors. That’s strike one usually. Though it is occasionally played well by brands that are actually from the state, who have an authentic story to leverage and aren’t trying too hard to leverage it.

The reason this bus board ruffles my ventricles is the crass collision in creates in my mind regarding a very real public health crisis. Namely, that the leading cause of death in Texas is heart disease. So when I see this board I think, ‘you nailed it Mickey D’s, pump MORE beef in our hearts!’

Now, we are all free to eat whatever we want. We can dispassionately read the statistics about what kills the most Texans. We can browse the statistics about which cities eat the most fast food. We can ignore the correlations if we choose. We can throw hundreds of billions at health care without ever looking in the mirror. But when a brand practically taunts us with entendre and we don’t notice…that starts to feel a little too much like “Idiocracy“. What are you noticing?

About the author

As a firefighter for the Austin Fire Department, he helped people and saved lives. As a friend to other firefighters, he transformed the way Austin ’s Engine 2 firehouse ate in order to save a firefighting brother’s health. Now, as the author of The Engine 2 Diet, Rip is teaching people the irrefutable connection between what they put in their mouths and their ability to reach their ideal weight and their ideal health.

Comments are closed.

  • About Engine

    The Engine 2 blog will feature tips, plant-strong success stories, how to make plant-strong work, answer your questions and feature special guest experts. Our goal is to provide you with the tools to help you become and stay plant-strong. Please be sure to jump in the conversation by leaving comments on each post!
  • Categories

    • No categories
  • Contributors

    E2XAnne Joel The College Greens
  • Recommended read

  • Praise the Potato

      For a long time, potatoes have gotten a bad rap and mainly because they’ve either been fried, or slathered in fattening dairy. But, the [&hellip

    Plant-Strong™ Kids Week 7

    It is hard to believe that we are in week 7 of our plant-strong™ kids series! This week we have recipes from Happy Herbivore and [&hellip

    Spotlight on Weight

    Of all the health topics swirling around in American society and media today, weight captures more attention than almost any other issue. Currently, obesity is [&hellip

    My One Thread

    This blog is from one of the Engine 2 Extra Fire Marshals – Anne T.! —– Let’s face it, navigating friendships when you’ve transitioned to [&hellip

    Chopping Vegetables With Jane

        Teaching a group to make their own nori rolls requires a bunch of prep work, especially when it’s a group of nearly 100 [&hellip

  • Twitter