WEDNESDAY, OCTOBER 21ST, 2009
When you live in Texas you get used to brands pandering to some mythic metaphor that we all theoretically march to like so many Alamo warriors. That’s strike one usually. Though it is occasionally played well by brands that are actually from the state, who have an authentic story to leverage and aren’t trying too hard to leverage it.
The reason this bus board ruffles my ventricles is the crass collision in creates in my mind regarding a very real public health crisis. Namely, that the leading cause of death in Texas is heart disease. So when I see this board I think, ‘you nailed it Mickey D’s, pump MORE beef in our hearts!’
Now, we are all free to eat whatever we want. We can dispassionately read the statistics about what kills the most Texans. We can browse the statistics about which cities eat the most fast food. We can ignore the correlations if we choose. We can throw hundreds of billions at health care without ever looking in the mirror. But when a brand practically taunts us with entendre and we don’t notice…that starts to feel a little too much like “Idiocracy“. What are you noticing?