The Daily Beet

22 Oct Check out this blog post from The Butler Bros advertising agency

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DOUBLY BAD ENTENDRE

WEDNESDAY, OCTOBER 21ST, 2009

IMG00162-20091021-0841When you live in Texas you get used to brands pandering to some mythic metaphor that we all theoretically march to like so many Alamo warriors. That’s strike one usually. Though it is occasionally played well by brands that are actually from the state, who have an authentic story to leverage and aren’t trying too hard to leverage it.

The reason this bus board ruffles my ventricles is the crass collision in creates in my mind regarding a very real public health crisis. Namely, that the leading cause of death in Texas is heart disease. So when I see this board I think, ‘you nailed it Mickey D’s, pump MORE beef in our hearts!’

Now, we are all free to eat whatever we want. We can dispassionately read the statistics about what kills the most Texans. We can browse the statistics about which cities eat the most fast food. We can ignore the correlations if we choose. We can throw hundreds of billions at health care without ever looking in the mirror. But when a brand practically taunts us with entendre and we don’t notice…that starts to feel a little too much like “Idiocracy“. What are you noticing?

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Rip Esselstyn

As a firefighter for the Austin Fire Department, he helped people and saved lives. As a friend to other firefighters, he transformed the way Austin ’s Engine 2 firehouse ate in order to save a firefighting brother’s health. Now, as the author of The Engine 2 Diet, Rip is teaching people the irrefutable connection between what they put in their mouths and their ability to reach their ideal weight and their ideal health.

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