Go Plant-Strong!

Jeff Novick, MS, RD, LD, LN


Pick up Jeff’s AMAZING DVD’s to help you navigate through your new plant-strong Journey. 

Jeff Novick is truly a unique dietitian and nutritionist. With over 24 years of experience in nutrition, health, fitness and natural living, he offers expert health advice distilled into powerful, easy-to-understand language on a variety of current topics.

Novick’s insightful and humorous approach to nutrition and health has helped thousands worldwide make the transition to healthy living. He holds both undergraduate and graduate degrees from Indiana State University in nutrition, with a minor in exercise science.

Novick serves as Vice President for Executive Health Exams International and lectures at the McDougall Program in Santa Rosa, California and at the Engine 2 Immersion program in Austin, Texas. He is also the Director of Nutrition for the Meals for Health program, which is helping empower low-income families to achieve optimal health.

For almost a decade, Novick served as the Director of Nutrition at the Pritikin Center in Aventura, Florida, and as Vice President of the Board of the Directors for the National Health Association (NHA). He also served as the Director of Health Education for the NHA and as an Adjunct Professor in the School of Health Sciences for Kaplan University.

Novick has taught nutrition classes at Indiana State University, Indiana University Medical School, the University of Miami Medical School and the Florida Academy of Family Physicians. He regularly lectures at medical conferences across the country. While in Indiana, he created and taught the Nutrition Education Initiative, a preventive medicine curriculum for medical doctors, residents and medical students. In recognition of this groundbreaking project, Indiana’s governor awarded Novick the Indiana State Public Health Excellence in Health Science Award and Indiana State University awarded him the Graduate-of-the-Last-Decade Award.

He has been interviewed by NewsdayParadeMen’s HealthShapeWomen’s World and has appeared on Fox News, Discovery Health, the Today Show and other media outlets nationwide. He recently appeared in the documentary Processed People and the movie Fatboy, which won the Best Documentary award at the Fort Lauderdale and Queens Film Festivals.


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Whole Foods Market

Rip joined Whole Foods Market as a Healthy Eating Partner in October 2009. Since then, he’s been making his way across the U.S., Canada and the UK visiting with Whole Foods Market team members and customers to share his plant-strong health message. With guidance from the E2 team, almost 100 Healthy Eating Specialists at Whole Foods Market stores have now initiated 28 Day Engine 2 Challenges and Supper Clubs for customers around the country.

In late 2012, Engine 2 and Whole Foods Market will begin unveiling the Engine 2 food line, exclusive to Whole Foods Market.


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Greenling is a Texas based food delivery service that has an entire line of prepared Engine 2 meals, all you have to do is prep and heat!

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Forks Over Knives

In 2011, the documentary “Forks Over Knives” helped to change the way people think about food. Engine 2 was honored to be a part of that film. Since then, Engine 2 and Forks Over Knives have partnered together to spread the plant-strong message. From our DVD’s like “Forks Over Knives presents Engine 2 Kitchen Rescue” to our “Farms 2 Forks” Immersion Weekend Retreats, in which attendees experience a life changing weekend filled with dynamic talks, inspirational stories, cooking demos and of course, get to eat gourmet plant-strong meals. Forks Over Knives is helping bring plant-strong to the masses, and we are thrilled to be a part of it.

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