Go Plant-Strong!
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  • Interview Rip

    Interested in speaking with Rip Esselstyn, Email us your request with details about the nature of the interview and timeframe.

  • How the Engine 2 Diet Came to Life

    Lose weight, lower cholesterol, significantly reduce the risk of disease, and become physically fit—in just 4 weeks. Go plant-strong!


    As a world-class triathlete turned firefighter, Rip Esselstyn was used to responding to emergencies. When he learned that one of his fellow Engine 2 firefighters in Austin, Texas was in dire physical condition with a dangerously high cholesterol level of 344, he sprang into action and motivated the entire Engine 2 firehouse to join together in plant-strong solidarity to help save the life of their friend.

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  • Highest Rated Recipe

    I recently read a reference to Kale as “angry lettuce.” This cracks me up! I’ve always thought of Kale as lettuce with an attitude but I really like “angry lettuce.” Kale is superior to all other foods on the planet when it comes to its micronutrient content so I’m always looking for delicious ways to incorporate it into my diet. In fact, this has become a favorite of Lance Armstrong or as Lance likes to say, “It’s not about the Kale.” Or is it! Massaging the salad drives the lemon juice and salt into the cell membrane of the Kale and lightly ‘cooks’ it – making it much more tame and “less angry”.

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  • Featured E2 Merch

    Next Level Tri-Blend Tee (50% Poly, 25% Cotton and 25% Rayon).

    Visit the E2 Merch Store...

Video: Bill Clinton talking to Dave Leterman about his plant-strong diet

Video: Rip at TED Austin

Video: Rip on The Today Show