Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation.
12th February 2018

This recipe first appeared in Rip’s #1 New York Times Bestseller, Plant-Strong. 

This is a chocolate cake you will never forget – your go-to cake for birthdays and for a romantic Valentine’s Day with your significant other. Rip’s wife made this cake for his birthday party one year and it was an instant hit!

Adonis Cake

Want more delicious, plant-strong recipes? You’ll find old favorites, plus hundreds of new recipes (for the standard Engine 2 diet as well as the Engine 2 Seven-Day Rescue Diet) in the E2 Meal Planner. With access to hundreds of customizable recipes (Cooking for one? Great! Need some leftovers? We’ve got you covered too!), printable grocery list and grocery delivery in select markets, you’ll wonder how you ever planned meals without it – and all for less than $2 a week!



  • 1 ½ cups whole wheat flour
  • 3 tablespoons unsweetened cocoa powder
  • 1 teaspoon baking soda
  • ⅔  cup pure maple syrup
  • 6 tablespoons unsweetened applesauce
  • 1 tablespoon white vinegar
  • 1 teaspoon vanilla extract
  • ¾ cup cold water



  • 1 12-ounce package of silken tofu
  • ¾ cup dairy-free, semisweet chocolate chips, melted
  • 1 tablespoon vanilla extract


Preheat oven to 350 degrees Fahrenheit.

In a mixing bowl, combine the flour, cocoa and baking soda and mix well. Add the maple syrup, applesauce, vinegar, vanilla and water and mix well to combine.

Pour the batter into a 9×9” baking pan and bake for 30 minutes.

Remove the cake and let cool. While your cake is cooling, prepare your frosting. Blend the silken tofu in a food processor until smooth and creamy. Add the melted chocolate chips and blend further until combined. Taste for sweetness – depending on your brand of chocolate chips, you may want to add a tablespoon or so of maple syrup. Finally, add the vanilla and blend until well combined. Use to frost cake once it has cooled completely. If your cake still needs time to cool, refrigerate frosting until it’s ready (this frosting tastes great as a pudding too!).

Tip: If you want a two-layer cake, just double the recipe (including the frosting, of course!). Then front in between layers and across the entire surface of both layers. Want something sweet and spicy? Add a pinch of cayenne pepper to your frosting!

Servings: 9

30th January 2018

This game day snack is the perfect party snack to pass around for the big game (or any other party!). You may want to make more than one batch of these, as they tend to go quickly. You've been warned!

20th December 2017


As many of you know, Engine 2 Plant-Strong Foods are a Whole Foods Market Exclusive Brand.  I accepted an invitation to partner with Whole Foods Market because they wanted to create a plant-based brand to delight their health-conscious customers. Six years later, we have more than 40 products on the shelves and the future is bright for Engine 2 foods!



For the entire month of January, (12/27 – 1/30/2018) ALL Engine 2 Plant-Strong® foods will be discounted 25%! We want this to help you kick off your new year and stock up your pantry with plant-strong goodness!  Click to find a store near you!



In our continued effort to make convenient plant-strong foods accessible to everyone, we are pleased to announce new lower prices on the following items.


Engine 2 Crispbread (Original, Triple Seed, Seeds & Spice) now $3.79 each

Engine 2 Granolas (Original & Blueberry Vanilla) now $4.79 each

Engine 2 Pasta Sauce (Original & Firehouse Kale) now $4.99 each

Rip’s Big Bowl Cereal (Original, Banana Walnut & Triple Berry) now $4.49 each



In the past year, we reformulated our pasta sauces to have a more bold flavor profile, to be all organic, AND to have a lower price!  Check your store for the new and improved Organic Firehouse Kale and Organic Tomato Basil sauces.  Still low in sodium, oil & dairy free, and with NO added sugars! Check stores for availability.

Our Firehouse Chili and Moroccan Stew have become very popular items. Due to demand, we have had some supply issues but should be back on track in early 2018.


The following items will be discontinued over the course of the next year, so don’t be surprised if you see these products disappearing from your stores shelves over the next several months. I apologize if some of these items were your favorites. It pains me too!

  • Engine 2 Brown Rice Tortillas
  • Engine 2 Ancient Grain Buns
  • Engine 2 Almond Milk
  • Engine 2 Frozen Grain Medleys



I couldn’t be more thrilled with the launch our latest spectacular product, four varieties of Engine 2 Frozen Raviolis; Butternut Squash Kale, Roasted Veggie, Garbanzo Spinach, and Cannellini Kale. We spent over two years working with our amazing and dedicated supplier partner team at Carla’s Pasta to get these raviolis just right! The outer shell is made from 100% whole wheat infused with the perfect amount of sweet potato and the insides are bursting with whole, plant-strong, nutrient-rich goodness. I know you’ll love them as much as I do…Enjoy!

*check your store for availability.


Get psyched as we roll out our Engine 2 Plant-Strong Burritos to bring in the new year! Can you say…”Kale Yeah!” In fact, we will be offering you three varieties that are all organic; Bean and Veggie Medley, Potato and Green Chili, Tempeh Ranchero. These are made with 100% whole wheat flour and are bursting with plant-strong delectability to make your lunches and dinners exciting and easy!

The expanded access to Engine 2 products via Amazon is still emerging.  Check with Amazon for products that may be available for delivery in your area.  We remain enthused about the future accessibility that Amazon brings and look forward to sharing the news with you.



Engine 2 has very particular rules about the foods created in our name.  Because we shun the typical ingredients used in the industry to elongate shelf life or enhance flavor (sugar/salt/fat), our typical timeframe from concept to shelf, is about 2 years.

Engine 2 strives to produce products that adhere to these healthy guidelines:

  • ZERO Animal Products
  • ZERO Added Oil…Ever!
  • 100% Whole Grains
  • Minimal Added Sugars, If At All
  • Less Than 25% Total Calories From Fat
  • Less Than 1:1 Ratio of Milligrams Sodium to Calories (Exception: Condiments)

Download a list of all Engine 2 Plant-Strong Food Line items here.

4th December 2017

This easy, one pot meal is great for a Sunday dinner. You could serve this with mashed potatoes and gravy, or just enjoy the vegetables in the broth created by slow roasting. We love having this dish when company is coming. Thick steak-like slices of the cauliflower offer up a hearty meal.

3rd November 2017

This dip is a crowd pleaser, whether you’re enjoying the game or just want a tasty, plant-strong snack. This recipe makes a party-sized serving. If you’re not expecting a crowd, you can reduce the recipe by half.

23rd October 2017

Candy isn’t what makes Halloween so much fun (really!). In fact, committing to a 100% plant-strong Halloween could likely be your best spooky holiday yet. These four tips can help you make the most of this ghoulish day.

22nd September 2017

Depending on how long you’ve been on your plant-strong journey, chances are your pantry looks a LOT different than it did when you were eating the Standard American Diet. And with good reason: A plant-strong pantry is loaded with flavor and nutritional power!

19th September 2017

The myth that plant-strong eating is expensive is just that: a myth. Many people in our Seven-Day Rescue Challenge Facebook group report that they are actually spending less money at the grocery store each week buying their amazing plant foods. Still, who wouldn’t want to save even more? Keep these four tips in mind at the store to save even more on your grocery bill.

28th July 2017

Loaded up with greens and served over cooked brown rice, whole wheat pasta, baked potatoes or your favorite grain, this easy-to-prepare recipe is sure to please even the pickiest of eaters (that includes kids!).