Rip joined Whole Foods Market as a Healthy Eating Partner in October 2009.  Since then, he's been making his way across the U.S., Canada and the UK visiting with Whole Foods Market team members and customers to share his plant-strong health message. With guidance from the E2 team, almost 100 Healthy Eating Specialists at Whole Foods Market stores have now initiated 28 Day Engine 2 Challenges and Supper Clubs for customers around the country.

Since July of 2010, the Rip Road Show with Whole Foods Market has focused primarily on hosting advanced screenings of the groundbreaking documentary, Forks Over Knives. Please see our event page for a listing of special premiere events hosted by Rip and Whole Foods Market throughout May.

In early 2012, Engine 2 and Whole Foods Market will begin unveiling the Engine 2 food line, exclusive to Whole Foods Market. First on the list of several products to unfold over the next ten years: 

• oil-free pasta sauces
• oil-free salad dressings
• frozen Engine 2 entrees 
• Rip's Big Bowl cereal
• E2 cookies